Dhwani | Copywriter & Creative Strategist

STEP INSIDE

Welcome to a writer's world,
where nothing's too small
to make an impact.

Idea Insight Strategy Curiosity Words Story

INTRODUCTION

Words that don't just sound good, they work.

Hi, I'm Dhwani, a copywriter and creative strategist who believes the smallest ideas often land the hardest. Over the last 6 years, I've written for brands across real estate, energy, wellness, and B2B; building campaigns, scripts, and stories that don't just fill space, but earn attention. This portfolio is a handful of those moments; proof that precision, not volume, is what actually moves people.

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CLIENTELE

Brands I've Worked With

Every logo here represents a collaboration built on strategy, storytelling and purposeful communication.

THE WORK

Case Studies

SOLEX ENERGY

360° Brand & Content Strategy

PRAMUKH GROUP

Corporate Outdoor Branding — Award-Winning Concept

SOLEX ENERGY

360° Brand & Content Strategy

The Brief

A growing name in commercial, industrial, and utility-scale solar, needing a voice across every channel it showed up in, from LinkedIn to hoardings.

The Approach

One brand voice, built to flex; strategic on B2B platforms, sharp on social, human on video.

The Work

Strategy & IPs

Introduced recurring content formats: Monday Money Check, Solar Market Pulse, Before You Go Solar, turning one-off posts into an ongoing conversation.

Social & Performance

Meta ad copy across awareness, lead-generation, and retargeting funnels. Social media plans across LinkedIn and Instagram, balancing thought leadership with brand personality.

Film & Voice

Scripted and voiced YouTube brand films, including a company film built around workforce diversity and a 25-step quality process, made for a global audience.

IPs that made it's mark!

InstagramSolex Energy LimitedJul 19, 2026

Solex Energy Limited (@solexenergyin) • Instagram photos and videos

InstagramSolex Energy LimitedJul 23, 2026

Solex Energy Limited (@solexenergyin) • Instagram reel

InstagramSolex Energy LimitedJul 7, 2026

Solex Energy Limited (@solexenergyin) • Instagram reel

On Ground

B2B hoardings and print ads translating the same brand voice into physical, high-visibility spaces; for audiences who'd never see a Meta ad.

The Result

17.1M views on Facebook — up 58%, with content interactions climbing 150%
9.4M views on Instagram — up 96.6%, nearly doubling quarter-on-quarter
4.8M impressions on LinkedIn — up 239%
Watch time on Facebook grew to 75 days, 10 hours — up 61.4%

PRAMUKH GROUP

Corporate Outdoor Branding — Award-Winning Concept

The Brief

33 years in real estate. Rising competition. A legacy that needed to stand apart, without shouting.

The Insight

Class isn't spoken. It's built.

The Idea

An outdoor installation that behaves like the brand it represents: quiet by day, striking by night. Classic motifs: a sculpture, vintage binoculars, aged books, etc. rendered entirely in golden line art against black. By day: the full imagery reveals itself. By night: only the golden lines remain: a signature, not a shout.

THE LINE

"Class Isn't Spoken. It's Built."

PITCHES

Pitches I Pitched With An Appropriate Pitch

I ALSO YELL 'CUT!' SOMETIMES

Corporate Films: Script & Direction

QR678

Extroils

MINUTES THAT MEANT SOMETHING

DVC Scripts & Concepts

Tops Technologies

Objective

Lead Generation

Tirupati Edible Oils

Insight

Reimagining the most misunderstood relationship: a mother-in-law and daughter-in-law, as one built on empathy, acceptance, and genuine love. A story that challenges perceptions and inspires kindness by asking: What if every daughter-in-law was treated like a daughter?

Objective

A unique insight that can gain maximum attention on the occasion of Women's Day (2026).

Theme

#GiveToGain

Magazines I've Worked With.

Technowize November 2020 — November 2020

COFFEE'S ON ME, IDEAS ARE FREE

Let's Connect

Good ideas usually start over coffee. If you have a campaign to build, a story to tell, or simply want to say hello, I'd love to hear from you.

dhwanivyas3696@gmail.com LinkedIn

Welcome to a writer's world,
where nothing's too small
to make an impact.

Words that don't just sound good, they work.

Brands I've Worked With